About Us

Sarah Greenberg, CMRP, Bus. Admin. – Director

With more than 30 years experience in the Canadian Insights industry, Sarah has successfully managed a wide array of interesting and challenging assignments. Sarah’s expertise and huge network were garnered through years in senior level client service and sales roles in some of Canada’s largest insights organisations including ACNielsen, DJC Research, Opinion Search and Research House. Based on her experience, Sarah has the keen ability to understand client’s needs. She understands the potential of the highly skilled talent in our Brain Pool, ensuring a high degree of success matching client’s with contractors.

Chris Wiggins, CMRP, MA – Director

Chris has worked for over 30 years in the Insights industry in Canada. He has had broad industry exposure with senior level positions at Ipsos, GfK, The NPD Group, Nestle and CTV Television. His depth of expertise gives him a keen ability to match clients with the best qualified and available candidates. His focus is on Insights and Analytics purchasing clients with significant marketing activity. Chris’ focus is on helping research buying organizations find talent for contract and full time employment. He is also working to develop our training and support services.


Jacob Friedlander, MD – Director

Jacob is the Finance Manager and Privacy Officer for Brainiac.  He will also take responsibility for the development of Brainiac Knowledge Management services in Latin America as he is fluent in Spanish and has a thorough understanding of Latin American markets. Originally trained as a medical doctor, he has the background to understand the importance of protecting privacy. Jacob has been in the marketing research sector for over 10 years. He has a deep knowledge of the research process and will apply his experience and expertise to make successful connections and partnerships.

Jennifer Stephenson, Operations Manager

A 20 year veteran of the search industry, Jennifer directs the screening and vetting of applicants for specific opportunities. She manages Brain pool subcontractor and client feedback and evaluation of our services. Jennifer is also responsible for keeping our databases current and accurate and doing interviewing coaching.